15.07.2021 на ресурсе n.news.naver.com появилась статья о сотрудничестве Blocko и MBC.
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From left to right, the two are a representative of Blocko XYZ , Do In-tae, head of MBC’s Media Strategy Division, and Park Jae-hoon, head of MBC’s new business strategy team.
MBC declared its entry into the non- fungible token ( NFT ) market for the first time as a domestic broadcaster .
MBC last 60 years MBC ‘moments that bring together audiences laugh, cry the content of which was broadcast over the individual can possess the digital assets NFT’ said showcase the types of goods.
For this purpose, block chain technology company specializing in the blow nose diaep studio ‘blow the nose of XYZ’ and the MOU signed for. ‘Bloco XYZ ‘ is in charge of technical support for ‘Archive by MBC ‘ and plans to create a system so that consumers can access MBC ‘s NFT content more conveniently . MBC has created a new webpage called ‘Archive by MBC’ and is recruiting subscribers from today ( 15th ). NFT ( Non-Fungible Token)
) means ‘non-fungible token’, and blockchain technology that prevents hacking is applied. For example, in the case of broadcast content, a unique identification tag is given to each individual video, allowing individuals to purchase digital assets with scarcity.
Overseas, in this way, the NBA collects and sells shooting scenes of basketball stars, and CNN has also released historical news sites such as ‘Baghdad Airstrike Site’ in NFT as a product.
With the launch of ‘Archive by MBC’ , MBC carefully selects programs and moments that have been loved by viewers for the past 60 years.
For example, the special logo of <Infinite Challenge>, which has been loved by viewers for 12 years, as well as the historic Pyongyang live broadcast site, the so-called ‘Eavesdropping Device in My Ear’ broadcast accident, etc. product is being developed with
MBC has made it clear that it will draw a line from the negative behavior that some NFT companies have shown, such as setting excessively high prices and encouraging excessive auction transactions .
An MBC official said, “Basically,The entry into NFT started with the intention of sharing the contents of MBC , which has been undeservedly loved for the past 60 years, with viewers. , and reasonable pricing, we will allow more viewers to ‘own and collect’ moments with MBC .»
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